Data & Analytics

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

Learn the four digital fundamentals that can give companies an edge in a volatile environment.

A new partnership supports company-wide transformation and upcoming product launches.

Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.

3 ways AI can break down silos and pave the way to sustainable growth.

The platform provides consumers with personalized, science-driven recommendations.

In the following profiles, we proudly recognize our inaugural award winners — trailblazers who are setting new standards in data excellence and redefining what’s possible through analytics, emerging technologies and bold leadership.

AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder.